Unique Web Layer — web and mobile app development companyUnique Web Layer — web and mobile app development company
Location Targeting 📍

Local & International SEO

Rank in the map pack locally and in organic results country by country.

Overview

Most buying searches carry a location, whether the searcher types it or Google infers it. Local SEO makes sure you appear in those results: a fully built Google Business Profile with correct categories, services, photos and posts; consistent business details across the directories Google cross-checks; a steady flow of genuine reviews; and a landing page for each place you serve with content specific to that market rather than a find-and-replace of the city name. For companies operating in several countries we add hreflang, country-targeted content and local link building so each market ranks on its own terms instead of cannibalising the others.

Key Features

Google Business Profile setup & optimisation
Map pack (local 3-pack) ranking strategy
City, region and country landing pages
NAP consistency & local citation building
Review generation system & responses
LocalBusiness schema markup
Hreflang and country targeting
Local keyword research per market
Competitor map-pack analysis
Monthly local ranking reports

Development Process

1

Local audit & competitor map analysis

2

Google Business Profile optimisation

3

Citation cleanup and new listings

4

Location pages with unique content

5

Review generation workflow setup

6

Monthly tracking by location

Technologies Used

Google Business ProfileLocalBusiness SchemaGoogle Search ConsoleBrightLocal / Local FalconGA4Hreflang / i18n routing

Local & International SEO

Location Targeting 📍

Starting Price$249/mo
Delivery TimeOngoing · profile live in 7-14 days

Perfect For

Service businesses with a service area
Clinics, salons, gyms & restaurants
Trades, contractors & home services
Multi-branch and franchise businesses
Companies entering new countries

Key Benefits

Appear in the Google map pack
Calls and direction requests, not just clicks
Works for one city or fifty
Review system that keeps running
Country-level targeting done properly

Available Worldwide

This service is delivered online to clients in every country. Pricing in USD, GBP, EUR, AED, CAD, AUD or INR, contracts and NDAs in English, and meetings scheduled in your time zone.

USAUKCanadaAustraliaUAEGermanySingaporeIndia

Frequently Asked Questions

What is the difference between local SEO and normal SEO?

Local SEO targets searches tied to a place — 'plumber near me', 'dentist in Manchester'. The ranking factors are different: Google Business Profile completeness, reviews, local citations, proximity and location pages matter more than general backlinks.

Can you rank us in several cities or countries at once?

Yes. We build a location page per city or country with genuinely unique content, connect them with proper internal linking and hreflang, and keep each Google Business Profile consistent so the listings reinforce each other instead of competing.

Do we need a physical address for local SEO?

For Google Business Profile and map pack rankings, yes — Google requires a verifiable address or a defined service area. For country-level organic rankings without maps, no address is required.

Ready to start your local & international seo project?

Send us the requirements and you get a fixed quote, a scope document and a delivery date — usually within one working day.